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The Fire It Up Story
My name is Lottie Cantú, and opening a pottery studio was a lifelong dream.
Growing up, I spent my summers with my grandmother in Asheville, North Carolina, where I first watched someone throwing pottery on a wheel. Seeing a lump of clay transformed into something beautiful captivated me, and I knew I wanted to learn.
My parents arranged pottery lessons, and before long I had a wheel of my own. What began as a childhood fascination became a lifelong passion—and eventually a lifelong dream.
In April 2015, that dream became reality when I opened Fire It Up Pottery & Art Studio.
More than a decade later, the most rewarding part of owning the studio isn't watching pottery come out of the kiln. It's watching families create memories they'll treasure for years to come.
Why I Love What I Do
One of the unexpected blessings of owning Fire It Up has been watching families become part of our story. I've seen young children grow into teenagers, birthday traditions continue year after year, and first-time visitors become lifelong customers and friends.
These photos remind me why I opened Fire It Up. A family came to the studio to create a clay handprint bowl together. A few years later, they came back to visit—and the girls, now teenagers, proudly told me they still had it.
That's when I realized we aren't just creating pottery. We're helping families preserve moments they never want to forget.
I hope every piece that leaves our studio becomes more than artwork. I hope it becomes a treasured reminder of time spent together and memories that grow even more meaningful with the passing of the years.